At a festival that’s about more than the music, ultimately it was London Grammar’s epic minimalist anthems and Jessie Ware’s powerful vocals that stole the show
Taking a relaxing wild swim in a tranquil sunlit lake, among aquatic plants and dragonflies, it was easy to forget where I was on Saturday morning. It was only the occasional rumble of bass and faint murmur of a cheering crowd that reminded me that this was a music festival. But that’s exactly how the Wilderness organisers wanted the 30,000 people on site to feel.
“It’s meant to be a holiday rather than a festival,” Jo Vidler, creative director and co-founder of Wilderness, told Positive News. “A holiday experience with amazing entertainment around it. Like a theme park, but nice.”
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